Marketing strategies for low income consumers

When marketing and advertising to low-income individuals, nothing will help make you more appealing than money-saving options like coupons in fact, 66 percent of us consumers use coupons , according to statistacom.

marketing strategies for low income consumers Low-income consumers in america are those that earn $30,000 or less in a year, according to nielsen in 2012, this group represented 30 percent of the population, included all ethnic groups and were expected to grow.

After evaluating the case study unilever in brazil(1997-2007): marketing strategies for low-income consumers the following points are credible after the long recession period brazil's economy is growing and that is reflected on consumers purchasing power(increased by 27% for the poorest 10%) and market is also growing with 17% annual rate. Marketing to townships cannot be executed by using blanket strategies basic brand demographics do not work for the low-income market, as they are diverse and complex for low-income consumers, value for money is the main motivator for purchasing brands this strategy helps maintain brand loyalty.

Low-income ne consumers evaluate detergents by six key attributes, “cleanliness, whiten- ing, pr oductivity , smell, softnes s, ability to remove stains, dissolving power (its ability to clean and whiten clothes with a small quantity of product) packaging and harm to colours. Show low-income consumers how your product or service, at a lower cost, offers the same benefits and quality of higher-priced brand name items use your marketing efforts to show long-term benefits for example, showing how a high-fiber diet leads to healthier, longer lives, with fewer instances of cardiovascular disease can help sell food products. Low-income ne consumers evaluate detergents by six key attributes, “cleanliness, whiten- ing, pr oductivity , smell, softnes s, ability to remove stains, dissolving power (its ability to clean.

Unilever had fallenvictim to this strategy in india whereby a low priced detergent “nirma” was developed andtargeted at low income consumers and quickly gained 48% of the market 3 4 2 brazilbrazil is a country with a population ofapproximately 170m. Low-income consumers face the challenge of meeting day-to-day expenses on a limited budget the luxury of choice and quality brands is not always an option, and value for money is the main motivator when making a purchase.

Marketing strategies for low income consumers

Marketing to townships cannot be executed by using blanket strategies basic brand demographics do not work for the low-income market, as they are diverse and complex for low-income consumers, value for money is the main motivator for purchasing brands.

  • Marketing strategies for low income consumers the unilever do brasil case ioannis efstratiou - 56600 { ibdem department of marketing tu bergakademie freiberg june 16, 2014 1 / 35 marketing strategies for low income consumers i efstratiou economic & sociocultural environment economic environment sociocultural environment.
  • More and more companies are looking at the low-income market for growth and fresh opportunities, but such business is complex in order to succeed and add value to their lives will require.
  • When marketing and advertising to low-income individuals, nothing will help make you more appealing than money-saving options like coupons in fact, 66 percent of us consumers use coupons, according to statistacom this is a great marketing tactic to use especially if you have yet to show the value of your item and are still working on developing trust with your target market.

Marketing essentials for targeting low-income consumers by benjamin van der hilst on january 26, 2015 2015-01-26t10:30:49+00:00 2015-02-17t16:11:04+00:00 you have developed a fantastic product or service for low-income consumers. Marketing messages can be difficult to convey as many bop consumers are illiterate, speak a variety of local languages, often have had little education and lack access to digital and print media this does not imply that it cannot be done i work with businesses that serve low-income groups on a daily basis. For targeting the high income consumers in the big supermarket unilever's current distribution system is well sufficient but to target low income consumers unilever should take help from specialized distributors as well.

marketing strategies for low income consumers Low-income consumers in america are those that earn $30,000 or less in a year, according to nielsen in 2012, this group represented 30 percent of the population, included all ethnic groups and were expected to grow. marketing strategies for low income consumers Low-income consumers in america are those that earn $30,000 or less in a year, according to nielsen in 2012, this group represented 30 percent of the population, included all ethnic groups and were expected to grow. marketing strategies for low income consumers Low-income consumers in america are those that earn $30,000 or less in a year, according to nielsen in 2012, this group represented 30 percent of the population, included all ethnic groups and were expected to grow. marketing strategies for low income consumers Low-income consumers in america are those that earn $30,000 or less in a year, according to nielsen in 2012, this group represented 30 percent of the population, included all ethnic groups and were expected to grow.
Marketing strategies for low income consumers
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