Marketing mix of fedex – fedex marketing mix february 3, 2018 by hitesh bhasin tagged with: marketing mix articles fedex is an american corporation that provides delivery services of couriers. Since this is a service marketing brand, here are the other three ps to make it the 7ps marketing mix of fedex people: fedex is one of the leading global logistics company and people are the backbone of its business.
The marketing mix of fedex shows why the company is thriving in a tough businessfedex provides fast courier services to its customers in order to retain its client base and to gain new customersit has adopted a premium pricing policy. Customers can also actively track and manage deliveries en route to or from their home, without a tracking number or even a fedex account today some 12,500 fedex services team members coordinate sales, marketing, communications, information technology, and customer service support for the global fedex brand.
Fedex marketing mix federal express is an express transportation company, founded in 1973 by frederick w smith during his college years, he recognized that the united states was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. Fedex services began operations in june 2000 to provide information technology, sales, and marketing support for fedex corp subsidiaries fedex express and fedex ground the same functions for fedex freight and fedex office were later aligned with fedex services. Apply for fedex services intern marketing - marketing scholar job - intern - collierville, tennessee. • fedex express is the second largest civil fleet around the world providing services across us mainland, puerto rico, the dominican republic, and other caribbean islands • fedex ground provides services around america and canada • home delivery and smart posts are also offered • fedex trade networks provide custom and insurance.
The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design this marketing mix has 7ps of marketing and the three extra ps are people, process and physical evidence. Fedex offers a wide range of services for many different people, including fedex same day, fedex first overnight, fedex priority overnight, fedex standard overnight, fedex 2day, fedex express saver, fedex ground us, and fedex home delivery. Let us help you take your business to the next level with customized marketing services brought to you by fedex office and modsocket services, a leader in small business marketing with expertise in everything from email and social media to designing flyers and brochures, modsocket can create a marketing plan customized for your business. The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design the service marketing mix consists of 7 p’s as compared to the 4 p’s of a product marketing mix.
Service marketing mix the service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design the service marketing mix consists of 7 p’s as compared to the 4 p’s of a product marketing mix simply said, the service marketing mix assumes the service as a product itself. Fedex federal express is the pioneer of the overnight package delivery courier business, and has since entrenched itself into far reaching corners of the world by establishing itself as the world leading courier service provider, fedex has taken advantage of effective positioning.
The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design this marketing mix has 7ps of marketing and the three extra ps are people, process and physical evidence marketing mix of services is used by most service businesses. See an example of what to expect from your free complimentary custom marketing plan get free marketing plan find out more about fedex marketing services on our faq page. The 7 p’s of services marketing the first four elements in the services marketing mix are the same as those in the traditional marketing mix however, given the unique nature of services, the implications of these are slightly different in case of services.